“Maybe you should try to fix your terrible advertising experience instead.”
In the current “Web 2.0” world, many business models are now built around “conversion” and “monetization”, rather than the traditional idea of directly paying for a product or service. Most content is consumed for “free” and “paid for” in clicks through advertising revenue.
However there is a growing conflict between sites that depend on such ad revenue and a counter-movement via ad-blockers. People don’t want ads for many reasons – particularly the fact that many are intrusive, annoying and even dubious (leading to malware sites etc).
The most tragic consequence of the proliferation of ad-blocking is the rise in use of paywalls that deny readers access to high-quality content.
Content providers are fighting back not by reevaluating advertising as a model or adapting, but by trying harder to “force” people to view ads. Is this model sustainable? Has content been devalued? What does the future look like?
Some interesting articles and points of views:
International Business Research 